Monday, December 10, 2007


I wanted to let you know that our studio won the prestigious Photo District News 2007 PIX DIGITAL AWARD in the Advertising Category. We were up against some really tough world-wide competition. Ads for Puma, BMW and Salvation Army were also winners. The image was shot for Albertsons "Crazy About Food" Campaign. We are extremely honored by this award. Especially since we art directed, produced, and did all the post production work in house! Here is a link to the contest page at PDN.

I went to New York, with my daughter, in December to attend the awards ceremony and party at Splashlight Studios. PDN threw a insane party. Splashlight Studios is near the meatpacking district on the west side of Manhattan. The studio is incredible. 2 stories with 5 or 6 actual shooting areas. They use it primarily as a rental studio. They have a outside patio on the second floor with views of midtown.

It was my daughters first time there. We had a unreal time. Very nice time of the year in the city. Saw the Dakota, (John Lennon's House) Strawberry Fields, Ground Zero. Went to the Top of the Rock at night- unbelievable. Ate at Trump's , saw his kid heading into the building. Had some great sushi. Some of the images from the trip are on the site.

Monday, August 27, 2007

Albertsons "Crazy About Food" Campaign

Late in 2007, our team completed the enormous "Crazy About Food" campaign for Albertsons/Supervalu. The images were being used as 5 ft. (60 in.) wall prints in their world headquarters in Minneapolis as well as various ads. The images were a huge success and one was chosen by Photo District News PIX DIGITAL Awards, in 2007 (see previous post).

We were commissioned to produce 12 images that depicted people that were "Crazy About Food". The project was produced over the course of a couple of months. We spent a few weeks developing ideas for the images and spend about 6 weeks producing them.

You can see more of the campaign at