Art and Copy

An interesting trailer by famed documentary director Doug Pray, delving into the minds of some of the greatest creatives in the advertising industry. Thought provoking and insightful "Art and Copy" looks at the dynamics of the creative process. Not from the view of "Pushing Products Out the Door" rather from the perspective of how do creatives produce images and spots that create an emotional response from the viewer.

http://www.youtube.com/watch?v=WKSnKdoP_h4